September: The perfect time to launch your fundraising campaign

August 23, 2025
Christina Cullen

For many charities and non-profits, timing can make a huge difference to the success of a fundraising campaign. While fundraising is a year-round endeavour, September is one of the most effective times to begin. Here’s why this month sets the stage for success — and how you can make the most of it.

1. A fresh start after summer

The summer months often bring a slowdown in engagement. Donors, volunteers, and even staff are on holiday, and attention can drift. But as September arrives, there’s a renewed sense of energy and routine. Supporters are back, inboxes are open, and people are ready to re-engage. This “back-to-school” momentum creates the perfect environment to launch a new initiative.

2. Planning ahead for year-end giving

September is an ideal time to build momentum heading into the all-important final quarter. A campaign launched now has time to establish itself, connect with supporters, and build a strong case for support — all before the year-end giving season, when donations typically peak.

3. Budget cycles and ocrporate partnerships

For many businesses, September marks the beginning of a new financial quarter. This makes it a smart time to approach corporate partners about sponsorship or support, while budgets and priorities are being finalised for the year ahead.

4. Seasonal storytelling opportunities

The shift from summer to autumn also provides natural opportunities for storytelling. Themes of fresh starts, new opportunities, resilience, and preparation for winter can be woven into campaign messaging to resonate with supporters.

5. Building Community After the Break

Many community events and activities restart in September. Launching a fundraising campaign now means you can tie into that reconnection — whether through events, appeals, or volunteer mobilisation. It’s a chance to bring people together around your cause at a time when they’re seeking connection.

Making the Most of September

If you’re considering launching a campaign, here are a few practical tips:

  • Set clear goals now, so you can track momentum through to December.
  • Align your messaging with the themes of renewal, energy and forward planning.
  • Engage your supporters early, so they feel invested before year-end.
  • Use the season to plan events and digital campaigns that feel timely and relevant.

Final Thought

At IFCo, we’ve seen time and again that September offers a unique window of opportunity. It’s the moment when energy is high, supporters are ready, and the path towards the peak fundraising season begins. If you’ve been waiting for the right time to start — this is it.

Get in touch with our team today to explore how we can support your next campaign.

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